1. A relationship between the lyrics and the visuals which illustrate/amplify or contradict the lyrics
e.g Price Tag where the lyric is "its not about the money" where shes stood next to a tree growing money
2. A relationship between the music/beat and visuals which illustrate/amplify or contradict the lyrics
3. A genre related style and iconography
e.g little mix are always in bright colours with heavy makeup and are all very attractive this reflecting the pop genre
4. Multiple close ups of the main artist or vocalist, the creation of a star image to promote recognisable brand image
This is often done more to women in music videos to make them appear as sex objects (Laura Mulvey), often using high angles and low angles to emphasis female body parts
5. Voyeurism often plays a major part, especially in relation to females
voyeurism is the pleasure of looking at something
Goodwin recognised that music videos include voyeuristic angles of women in order to entice male audiences, this is used to sexualise the artist.
6. Voyeurism often plays a part in terms of looking trhough mirrors, screens, binoculars, glasses
7. Intertextual references to other media texts may be present, especially in humorous videos
e.g Arianna Grande thank-you next song
Success of music videos
Narrative and Perfomance
Goodwin stated that music videos should avoid narrative without the artists however if the artist is a character in the narrative its very conventional
The Star image
the star image is another key aspect in music videos, he believes that a star persona can make the more recognisable and gain more awareness around their music
Excellent use of media language Mise-en-Scene can make a huge difference e.g Britney in toxic
Editing can also add elements to a video e.g split screens in same girl by R.Kelly
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