Here is an offline edit of the music video, I have edited together the rushes and matched the beat of the video however my next step is to add in effects. I plan to add many effects to this 30 secons especially as its the beginning of the song this meaning that it needs a title as well as many attractions to keep the audience engaged and wanting to watch on to the rest of the video, the first 30 seconds is very important as it acts as a pull technique.
For my first idea I want to add a bold and impactful title, I want the font in a san-serif to make it really easy and quick to read, due to the beginning scenes varying in lighting drastically I will need to add a title that will stand out and be readable against the background.
For my second SFX idea I want to add is an overlay, I want to overlay clips and lower the opacity to make both scenes appear to play at the same time, this will add in entertainment value for the audience and this important as performance videos can get boring if not enough jump-cuts and varied shots are used to add in minimal SFX will enhance the video and keep the audience engaged.
I also want to add in split screens to the video, especially in sections where two very contrasting instruments are playing e.g drums and bass guitar. I want to place a split screen where both artists are filmed separately playing a solo like piece, if these two were merged in a split screen it would create positive binary opposites (Levi Strauss) between the two.
Vampire Weekend is an American indie band, this is their music video for their song 'Cousins', as you can see the video is purely performance whilst the camera is on a dolly adding a fun element to the video as the camera is constantly moving whilst shooting the band.
The video bares resemblance to my 'A Million Things' video, all the band is dressed in casual clothing to denote the relaxed atmosphere of the video, this laid-back approach is very common in indie genre videos due to the ethos of indie of being very chilled and being very contrasting to pop videos which are very high maintenance.
Many indie videos are shot with low budgets due to the niche genre, in this video you can see the video is very simplistic and the dolly is one of the main elements that creates entertainment for the audience, this being instead of jump cuts and different camera angles which is a music video convention for all genres.
The video doesn't have any VFX or filters to the video this once again adding to the simplistic notion of the video that I also strive for.
Here is an insert demonstrating how I have used actual indie videos as inspiration once production started, both clips demonstrate the lead guitarists being showcased in a duet style shot, both shots are take from a medium close up and are eye level angled. This is very conventional especially for a performance video to keep the music video as simplistic and focused on the music as possible. The Strokes - Reptilia
This music video by The Strokes is really impactful and very fitting to the indie genre due to the simplicity of just shooting insert shots of the band playing instruments , I have taken this as an example on how to jump-cut insert shots to the beat successfully without making the video too overcrowded with editing.
Including insert shots of the instruments being played is really relevant to the indie genre due to the ethos of indie music being about the passion of music rather than the commercial side which many people associate with more mass music such as pop.
The video consists of mainly eye-line view shots, this is a slight difference between 'A million reasons and 'Reptilia' however I have included eye-line shots when filming the singer as this allows the audience to engage better with the artist, i have contrasted 'Reptilia' by adding a vary of shots and angles to keep the audience entertained throughout. This screenshot demonstrates the similarities between the two videos, as you can see both have insert shots of direct instruments being played in prominent places in the song where the instrument can be heard, this ocne again linking the senses of hearing and seeing during the video.
The Artic Monkeys - I bet you look good on the dance floor
This music video by The Arctic Monkeys is one of the key inspirations for my music video, the music video consists of a single-take performance, this is often done by indie bands who want to demonstrate their unique selling point and their performance skills.
This video does have jumpcuts to insert shots of instruments being played and close ups of lead singer Alex Turner however we do see varied long shots of the full band performing which creates entertainment throughout as its not a continuous visual.
The lighting throughout the video also changes this creating a gig-like effect for the video this being reinforcing the single-take performance shot.
Similar to my music video The Artic Monkeys are also performing in a studio like set up, this set up is continuous throughout the video and is kept entertaining throughout by varied shots and lighting. In this screenshot you can see the similarities between the two videos.
1. Heres a picture demonstrating the camera being fixed onto the tripod in preparation of filming.
The camera used was a cannon 550D, by using a DSLR this created a professional atmosphere and a higher quality of shooting.
2. Here is the soft-box lighting used in shooting, by having professional standard lighting it will make the subjects of the shoot appear as ideal partners and selves.
3. Here is a selection of the cameras used to shoot the footage, by having multiple cameras used by several crew members at the same time it allows more footage and different angles of the same shoot without the band performing repeatedly
4. This picture demonstrates group members setting up a slider, this equipment allows smooth pans of the group and a fixed shooting place for the camera. By having this equipment it adds varies shots.
5/6. Here demonstrates more tripod preparation and planning.
My planning matching to my product is seen throughout the video, in many scenes you can see influential documents like storyboards dictate the scene from lighting, mise-en-scene and shot type. It was very crucial to plan the scenes in the pre production stage with inspired indie references, all scenes shown below have clear inspiration from other indie music videos created by bands such as Vampire Weekend, The Strokes and Catfish and The Bottlemen, by conducting thorough research in the pre-production stages we could recognise clear indie shot types/angles and shown iconography that were repeatedly used and shown in videos by infamous indie bands.
1. In this scene you see this close up with the lead singer, this shot is very impactful due to the shot type, the close up aspect demonstrate the two focal points being the microphone and the singer, due to the indie genre the musical instruments are a very big feature in the video as its simplistic nature demonstrates the song without gimmicks. As you can see the two shots are very similar, in the planning stage however the shot seems an extreme close up but in filming we realised this was slightly too close and made for an uncomfortable shot.
2. In this scene you can see another band member being filmed performing the song, due to the music video being a performance style video this is seen often throughout the video, it is important that all band members get shown especially in sections of the song where their instrument is most prominent, this shot in particular is from the drum solo in the introduction. As you can see the planning matches the product really well and we used the planning documents as a very thorough guide in how to set up the scene. It was really important to demonstrate the instruments, this placed iconography was key in connoting an indie ethos, due to the indie bands having strong connotations of skilled members who are dedicated to the genre and making music they are proud of.
3. In this scene it shows the set up of the band, this setting up portion of the music video is placed at the beginning to signify the band are about to play, by showing high end software like the control panels for the lighting it begins the clip with a very professional atmosphere. By demonstrating key instruments and set up for the bands performance it connotes an indie genre music video, by creating a gig environment for the video it enables indie denotations as gigs are a common way of indie music being shared with their fans.
As you can see the planning is followed exactly in this shot and you can tell that it has been very clearly referenced on shoot day
4. Similar to the last scene this is another shot demonstrating the band setting up, by showing equipment like this it once again demonstrates the indie genre by the more grunge side of performing. Unlike the planning in the video we had one of the band members plug into the amp, this adding more detail and making the clip more exciting and having more movement this adding to the entertainment factor.
My planning matching to my product is seen throughout the video, in many scenes you can see influential documents like storyboards dictate the scene from lighting, mise-en-scene and shot type.
1. In this scene you see this close up with the lead singer, this shot is very impactful due to the shot type, the close up aspect demonstrate the two focal points being the microphone and the singer, due to the indie genre the musical instruments are a very big feature in the video as its simplistic nature demonstrates the song without gimmicks.
As you can see the two shots are very similar, in the planning stage however the shot seems an extreme close up but in filming we realised this was slightly too close and made for an uncomfortable shot.
2. In this scene you can see another band member being filmed performing the song, due to the music video being a performance style video this is seen often throughout the video, it is important that all band members get shown especially in sections of the song where their instrument is most prominent, this shot in particular is from the drum solo in the introduction.
As you can see the planning matches the product really well and we used the planning documents as a very thorough guide in how to set up the scene.
3. In this scene it shows the set up of the band, this setting up portion of the music video is placed at the beginning to signify the band are about to play, by showing high end software like the control panels for the lighting it begins the clip with a very professional atmosphere.
As you can see the planning is followed exactly in this shot and you can tell that it has been very clearly referenced on shoot day
4. Similar to the last scene this is another shot demonstrating the band setting up, by showing equipment like this it once again demonstrates the indie genre by the more grunge side of performing. Unlike the planning in the video we had one of the band members plug into the amp, this adding more detail and making the clip more exciting and having more movement this adding to the entertainment factor.
Here demonstrates the permission the band has given us regarding shooting and using them in the video, this is an important form as it represents that we have legally followed procedure in regards to filming and distributing content.
