Friday, 10 January 2020
LO4: Evaluation
I have created a music video for an indie band from Sheffield named The Stoops, in creating the video I have included many conventions of the genre and music video codes.
'A Million Reasons' is an indie pop song and therefore we wanted to reflect the genre of the band and song in the video, we quickly decided that a performance video was the best approach to portray The Stoops' performance style and their song with the maximum attention on the music and talent of the band, this being a big indie ethos unlike very commercialised genres like pop.
The video was shot in a studio, and taking inspiration from one-take music video 'Dont you look good on the dance floor' by Sheffield indie giants The Artic Monkeys we wanted the video to have similar themes and conventions.
The purpose of the video was to entertain the target audience of 16-25 year olds as well as exposure for the band, the video will be uploaded onto the bands official youtube, because of these factors we decided that key editing techniques that would need to be regularly included would be upbeat jump cutting and varied angles to keep the audience very engaged and focused throughout the gig-style video.
The shoot of The Stoops' performance took place in a studio and was filmed on Cannon 550 cameras; by using industry style equipment and editing software this would ensure the best outcome, we wanted to create a lot of band identity in this video due to it being the bands first shot video, this meant that in the editing process we have ensured the band have a big image.
We have created the introduction of the video to have a lot of intrigue on the band, as the song begins with a couple of seconds before the introduction bar plays this inspired me to add a short introduction of the band setting up. These varied close up shots of the lighting and sound being checked before the band started playing reinforced the idea of a gig-like video and made the point of view of the audience like a member of the audience behind the scenes.
This once again being very stereotypical of the indie genre due to bands known to be playing concerts very often but to smaller crowds due to the niche genre.
Because our video consisted of just performance clips this meant that the impact of the music video would come from the editing and the style of shots taken, in the editing portion of the video I have also included SFX into the video, I wanted to keep the video very minimalistic and raw to reinforce the main focus being on the music and the talent of the band however I wanted to add some very minimal effects such as splits screens and overlays to keep the audience engaged and entertained throughout.
To ensure that I have conformed to the indie genre and have created clear and recognisable music video conventions i have edited the video with common music video visuals such as split screens and have also added indie elements these being edits such as overlays this to entice the audience and to keep them engaged throughout with not just quick jump cuts but with refreshing visuals throughout.
In the video 'A Million Things' I wanted to add minimal edits that would entertain and engage the audience throughout the performance video. In this screenshot you can see an overlay effect added to the shots, the low opacity of the clips creates a ghost like effect also known as an onion skin effect. This effect is added to the build up of the chorus in the song, i wanted to add the effect at this particular point as it allows the build up to seem more impactful along with the connotations of the band constantly playing the song as this allows the audience to view the band as very dedicated to delivering their song the best they can.
I added the effect by layering two clips on top of each other and then lowering the opacity of the top layer this revealing the clip underneath.
I wanted to choose two clips that created symmetry when overlaid on each other to create positive connotations like balance and harmony but were both clear and not clashing each other at any point.
Another effect that I have added to the video is a split screen, this effect features twice in the video at really strong musical points, in this screenshot the split screen is placed at the intro of the song where both the bass guitar and drums are really clear instruments, by showcasing the instruments that are most definable it allows to link the audiences visual and hearing making the video making logical sense, showing instruments visually when they are very prominent in the song is a convention in all genres of music videos.
To create this effect I layered two clips and then continued to change the position of the clips to place them side-by-side, after positioning the clips to be split I then had to add the crop effect to both clips to make sure that in the split screen was the desired visuals and that they were centred to achieve the best aesthetic visual.
The screenshot to the left demonstrates my opening title of my music video, this visual demonstrates the editing tool inverted alpha adjust. It was really important to me to have a really bold and eye-catching title to demonstrate the importance of the band, this creating band image from the opening scene. the representation of the band appears more professional and influential. The clip playing underneath the title allows movement to be present in the title, this engages the audience and this SFX in particular acts as a pull to the audience to carry on watching and intrigue to the band, by not immediately showing the band members as the opening shot it creates intrigue for the audience on who are The Stoops.
The audio of the track was also accompanied by a sound effect of low level talking, by including this low level talking when shots of the band set up are played it emphasises the gig-like scenario that you would find The Stoops doing due to them being a niche indie band.
The track 'A Million Things' is a professionally produced song, this meaning that the track is lossless and already a very high audio quality due to the professional production and recording, because of the track being an official song for the band its professional quality is really important to demonstrate a overall clean and together connotation for the band. One of the key elements whilst creating the video was to match the audio to the visuals due to this being one of the biggest conventions for a music video for any genre.
Overall I am really happy with the outcome if I would have repeated the process again I would have included a 15 second narrative section in the instrumental section towards the end and I would spend more time really perfecting the jump cuts however I do really like the end product and think it has many conventions of the indie genre and creates a really positive brand image for The Stoops.
'A Million Reasons' is an indie pop song and therefore we wanted to reflect the genre of the band and song in the video, we quickly decided that a performance video was the best approach to portray The Stoops' performance style and their song with the maximum attention on the music and talent of the band, this being a big indie ethos unlike very commercialised genres like pop.
The video was shot in a studio, and taking inspiration from one-take music video 'Dont you look good on the dance floor' by Sheffield indie giants The Artic Monkeys we wanted the video to have similar themes and conventions.
The purpose of the video was to entertain the target audience of 16-25 year olds as well as exposure for the band, the video will be uploaded onto the bands official youtube, because of these factors we decided that key editing techniques that would need to be regularly included would be upbeat jump cutting and varied angles to keep the audience very engaged and focused throughout the gig-style video.
The shoot of The Stoops' performance took place in a studio and was filmed on Cannon 550 cameras; by using industry style equipment and editing software this would ensure the best outcome, we wanted to create a lot of band identity in this video due to it being the bands first shot video, this meant that in the editing process we have ensured the band have a big image.
We have created the introduction of the video to have a lot of intrigue on the band, as the song begins with a couple of seconds before the introduction bar plays this inspired me to add a short introduction of the band setting up. These varied close up shots of the lighting and sound being checked before the band started playing reinforced the idea of a gig-like video and made the point of view of the audience like a member of the audience behind the scenes.
This once again being very stereotypical of the indie genre due to bands known to be playing concerts very often but to smaller crowds due to the niche genre.
Because our video consisted of just performance clips this meant that the impact of the music video would come from the editing and the style of shots taken, in the editing portion of the video I have also included SFX into the video, I wanted to keep the video very minimalistic and raw to reinforce the main focus being on the music and the talent of the band however I wanted to add some very minimal effects such as splits screens and overlays to keep the audience engaged and entertained throughout.
To ensure that I have conformed to the indie genre and have created clear and recognisable music video conventions i have edited the video with common music video visuals such as split screens and have also added indie elements these being edits such as overlays this to entice the audience and to keep them engaged throughout with not just quick jump cuts but with refreshing visuals throughout.
In the video 'A Million Things' I wanted to add minimal edits that would entertain and engage the audience throughout the performance video. In this screenshot you can see an overlay effect added to the shots, the low opacity of the clips creates a ghost like effect also known as an onion skin effect. This effect is added to the build up of the chorus in the song, i wanted to add the effect at this particular point as it allows the build up to seem more impactful along with the connotations of the band constantly playing the song as this allows the audience to view the band as very dedicated to delivering their song the best they can.
I added the effect by layering two clips on top of each other and then lowering the opacity of the top layer this revealing the clip underneath.
I wanted to choose two clips that created symmetry when overlaid on each other to create positive connotations like balance and harmony but were both clear and not clashing each other at any point.
Another effect that I have added to the video is a split screen, this effect features twice in the video at really strong musical points, in this screenshot the split screen is placed at the intro of the song where both the bass guitar and drums are really clear instruments, by showcasing the instruments that are most definable it allows to link the audiences visual and hearing making the video making logical sense, showing instruments visually when they are very prominent in the song is a convention in all genres of music videos.To create this effect I layered two clips and then continued to change the position of the clips to place them side-by-side, after positioning the clips to be split I then had to add the crop effect to both clips to make sure that in the split screen was the desired visuals and that they were centred to achieve the best aesthetic visual.
This SFX was created with the effect alpha adjust, i dragged alpha adjust onto the opening clip and this created the border around the shot however the border at this point was in black, this black border did look effective however I then continued to invert the effect to make it white, this ensured that the writing was as impactful as possible and the most eye-catching visuals possible.
The shot showing through the overlaid text border is very varying in colours and lighting, this being done purposely to feed into the intrigue that the opening creates for the audience.
The audio of the track was also accompanied by a sound effect of low level talking, by including this low level talking when shots of the band set up are played it emphasises the gig-like scenario that you would find The Stoops doing due to them being a niche indie band.
The track 'A Million Things' is a professionally produced song, this meaning that the track is lossless and already a very high audio quality due to the professional production and recording, because of the track being an official song for the band its professional quality is really important to demonstrate a overall clean and together connotation for the band. One of the key elements whilst creating the video was to match the audio to the visuals due to this being one of the biggest conventions for a music video for any genre.
Overall I am really happy with the outcome if I would have repeated the process again I would have included a 15 second narrative section in the instrumental section towards the end and I would spend more time really perfecting the jump cuts however I do really like the end product and think it has many conventions of the indie genre and creates a really positive brand image for The Stoops.
LO4: Audio Levels
Here is the audio levels for my sound effect of people talking, the sound effect is played before the music begins to create a gig like ambience for the audience, I did however have to edit the sound levels of this particular clip to make it match the levels of the 'A Million Things' track. I did this by increasing the volume level as you can see below, this allowed continuity of sound level throughout the video.
Here is a screenshot of the 'A Million Things' track, as I had to heighten the sound effect to match the levels of the track I also lowered the track level to have the two different audios meet in the middle, I did this by lowering the volume level also.
LO4: Feedback
After creating my second draft i wanted to gather audience feedback to see improvements from different perspectives this including the target audience. To gather feedback I created a survey with open questions to get constructive feedback to make changes upon.
Q.1
What genre is the music video and why? 
From this feedback I can see that I have followed indie conventions well, only one of the answers was pop/contemporary however the song does have upbeat elements that would be seen in some scenarios as pop-like.
Q.2
Does the video fit the conventions of the genre well?
From this feedback i can see that the video is well created with techniques relevant to the genre this was one of the main objectives of the brief therefore I'm really happy with the feedback.
What would you change to improve?
This feedback is the most constructive it gives me elements to work on for the next edit, I will definitely include elements such as a bolder title for the opening sequence and I like the idea of adding narrative elements to break up the performance however this would take away from the indie performance convention I am trying to recreate.
The comment regarding the jump cutting is right therefore I will work on making cuts cleaner and more precise this being a huge element of the video so I want to have the best version possible.
The comment regarding the jump cutting is right therefore I will work on making cuts cleaner and more precise this being a huge element of the video so I want to have the best version possible.
Thursday, 9 January 2020
LO4: Evidence of Editing
Editing Tool 1. Overlay effect.
In the video 'A Million Things' I wanted to add minimal edits that would entertain and engage the audience throughout the performance video. In this screenshot you can see an overlay effect added to the shots, the low opacity of the clips creates a ghost like effect also known as an onion skin effect. This effect is added to the build up of the chorus in the song, i wanted to add the effect at this particular point as it allows the build up to seem more impactful along with the connotations of the band constantly playing the song as this allows the audience to view the band as very dedicated to delivering their song the best they can.
I added the effect by layering two clips on top of each other and then lowering the opacity of the top layer this revealing the clip underneath.
I wanted to choose two clips that created symmetry when overlaid on each other to create positive connotations like balance and harmony but were both clear and not clashing each other at any point.
Editing Tool 2. Split Screen
Another effect that I have added to the video is a split screen, this effect features twice in the video at really strong musical points, in this screenshot the split screen is placed at the intro of the song where both the bass guitar and drums are really clear instruments, by showcasing the instruments that are most definable it allows to link the audiences visual and hearing making the video making logical sense, showing instruments visually when they are very prominent in the song is a convention in all genres of music videos.
To create this effect I layered two clips and then continued to change the position of the clips to place them side-by-side, after positioning the clips to be split I then had to add the crop effect to both clips to make sure that in the split screen was the desired visuals and that they were centred to achieve the best aesthetic visual.
Editing Tool 3. Inverted Alpha Adjust
In this clip it demonstrates quick jump-cutting that is shown throughout the video, this is a key convention of music videos throughout all genres.
In the video 'A Million Things' I wanted to add minimal edits that would entertain and engage the audience throughout the performance video. In this screenshot you can see an overlay effect added to the shots, the low opacity of the clips creates a ghost like effect also known as an onion skin effect. This effect is added to the build up of the chorus in the song, i wanted to add the effect at this particular point as it allows the build up to seem more impactful along with the connotations of the band constantly playing the song as this allows the audience to view the band as very dedicated to delivering their song the best they can.I added the effect by layering two clips on top of each other and then lowering the opacity of the top layer this revealing the clip underneath.
I wanted to choose two clips that created symmetry when overlaid on each other to create positive connotations like balance and harmony but were both clear and not clashing each other at any point.
Editing Tool 2. Split Screen
Another effect that I have added to the video is a split screen, this effect features twice in the video at really strong musical points, in this screenshot the split screen is placed at the intro of the song where both the bass guitar and drums are really clear instruments, by showcasing the instruments that are most definable it allows to link the audiences visual and hearing making the video making logical sense, showing instruments visually when they are very prominent in the song is a convention in all genres of music videos.To create this effect I layered two clips and then continued to change the position of the clips to place them side-by-side, after positioning the clips to be split I then had to add the crop effect to both clips to make sure that in the split screen was the desired visuals and that they were centred to achieve the best aesthetic visual.
Editing Tool 3. Inverted Alpha Adjust
The screenshot above demonstrates my opening title of my music video, this visual demonstrates the editing tool inverted alpha adjust. It was really important to me to have a really bold and eye-catching title to demonstrate the importance of the band, this creating band image from the opening scene. the representation of the band appears more professional and influential.
The clip playing underneath the title allows movement to be present in the title, this engages the audience and this SFX in particular acts as a pull to the audience to carry on watching and intrigue to the band, by not immediately showing the band members as the opening shot it creates intrigue for the audience on who are The Stoops.
This SFX was created with the effect alpha adjust, i dragged alpha adjust onto the opening clip and this created the border around the shot however the border at this point was in black, this black border did look effective however I then continued to invert the effect to make it white, this ensured that the writing was as impactful as possible and the most eye-catching visuals possible.
The shot showing through the overlaid text border is very varying in colours and lighting, this being done purposely to feed into the intrigue that the opening creates for the audience.
Editing Tool 4. Cutting tool
In this clip it demonstrates quick jump-cutting that is shown throughout the video, this is a key convention of music videos throughout all genres.
The song especially is very upbeat this means that the video is full of timed jump-cuts that match the rhythm and beat of the song.
Its key that shots change on the beat, without this timing the video can appear out of time and boring to watch for the audience.
To include these jump-cuts I have used the razor tool, this tool allows me to shave clips to the perfect size to fit the timing of the song.
In this particular clip i have tried to include jump-cuts cutting to insert shots due to the instruments being prominent in the song this being a very generic convention especially to the indie genre as its demonstrating the key instruments played by the band.
Its key that shots change on the beat, without this timing the video can appear out of time and boring to watch for the audience.
To include these jump-cuts I have used the razor tool, this tool allows me to shave clips to the perfect size to fit the timing of the song.
In this particular clip i have tried to include jump-cuts cutting to insert shots due to the instruments being prominent in the song this being a very generic convention especially to the indie genre as its demonstrating the key instruments played by the band.
LO4: Drafts
Draft 1
Here is my first draft, in this draft you can see that I have just begun editing, the audio track has been added and therefore I am beginning to jump cut and time videos to the songs beat.
Draft 2
In this draft you can see that the music video is fully made and all videos are in order and are jump cutted roughly to the beat, you can see elements of the video aren't very clean and precise along with the video not having an opening sequence, personally having an opening title and band name is really important as it allows the audience to have more visual interaction with the names therefore them being more rememberable.
The video has a monochromatic effect added, this effect at the time looked really good and fitted the indie genre however in older drafts you'll see that its been removed, personally I like the video raw in terms of colour grading as it adds to the minimalistic style seen throughout.
Draft 3
In this draft you can see corrections that need to be made such as a bolder title being added, better jump-cutting to the beat and more SFX need to be added.
To add a bolder title would create a more eye-catching and therefore more appealing introduction that is really important in terms of first impressions, the band name and song need to be bigger to demonstrate the importance of the band name and image.
Jump cutting to the beat needs to be cleaner, in places such as 00.00.21.34 where the drumming introduction has stooped but the shot of the drummer continues to do a fast paced drumming motion, this unrelated audio and visual confuses the audience and makes the video look messy.
I would like to add more SFX such as split screen to make the video more entertaining for the audience, the SFX would be very minimal due to the minimalistic indie style but would be effects such as split screen which would feature two artists shot separately.
Draft 4
This is my draft was the final product, I am very proud of the improvements made e.g the very bold and visible title being added, I think this doesn't only interest the audience in terms of the effect but creates intrigue as the band aren't immediately shown. I think the jump cutting is a lot more precise and cleaner especially in terms of the drummers solo clips as mentioned above.
As well as the SFX added in the title scene SFX have also been added throughout the video, I have add only very subtle SFX due to me wanting to in-keep with the minimalistic approach however I have still managed to make the video more entertaining to watch in terms of visual aid.
Even though this is my last draft I still would make some very minor tweaks, these being elements such as cutting videos slightly and other tweaks however overall I am really happy with the end video I think it demonstrates all conventions of an indie genre video as well as it being entertaining to watch for all genre listeners.
Here is my first draft, in this draft you can see that I have just begun editing, the audio track has been added and therefore I am beginning to jump cut and time videos to the songs beat.
Draft 2
In this draft you can see that the music video is fully made and all videos are in order and are jump cutted roughly to the beat, you can see elements of the video aren't very clean and precise along with the video not having an opening sequence, personally having an opening title and band name is really important as it allows the audience to have more visual interaction with the names therefore them being more rememberable.
The video has a monochromatic effect added, this effect at the time looked really good and fitted the indie genre however in older drafts you'll see that its been removed, personally I like the video raw in terms of colour grading as it adds to the minimalistic style seen throughout.
Draft 3
In this draft you can see corrections that need to be made such as a bolder title being added, better jump-cutting to the beat and more SFX need to be added.
To add a bolder title would create a more eye-catching and therefore more appealing introduction that is really important in terms of first impressions, the band name and song need to be bigger to demonstrate the importance of the band name and image.
Jump cutting to the beat needs to be cleaner, in places such as 00.00.21.34 where the drumming introduction has stooped but the shot of the drummer continues to do a fast paced drumming motion, this unrelated audio and visual confuses the audience and makes the video look messy.
I would like to add more SFX such as split screen to make the video more entertaining for the audience, the SFX would be very minimal due to the minimalistic indie style but would be effects such as split screen which would feature two artists shot separately.
Draft 4
This is my draft was the final product, I am very proud of the improvements made e.g the very bold and visible title being added, I think this doesn't only interest the audience in terms of the effect but creates intrigue as the band aren't immediately shown. I think the jump cutting is a lot more precise and cleaner especially in terms of the drummers solo clips as mentioned above.
As well as the SFX added in the title scene SFX have also been added throughout the video, I have add only very subtle SFX due to me wanting to in-keep with the minimalistic approach however I have still managed to make the video more entertaining to watch in terms of visual aid.
Even though this is my last draft I still would make some very minor tweaks, these being elements such as cutting videos slightly and other tweaks however overall I am really happy with the end video I think it demonstrates all conventions of an indie genre video as well as it being entertaining to watch for all genre listeners.
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